Branding, settings, and content

Branding and content decide whether the public site feels intentional. Settings controls the site identity and visual system. Content controls longer public words and selected site images. Work from broad identity to fine details: name, palette, typography, logo, About, Contact, then optional custom CSS.

Settings: what it is for

  • Site identity. Use site name, titles, subtitles, and public labels. Keep names short enough for mobile headers.
  • Palette and typography. Choose presets before custom CSS. Presets keep contrast, spacing, and mobile behavior predictable.
  • Logo and brand image. Use a logo that remains legible at small sizes. After saving, verify it is not stretched, squeezed, cropped, or fuzzy.
  • Watermark defaults. Protect images without overpowering the work.
  • Public visibility and labels. Control page and navigation behavior.
  • Custom CSS. Use only for adjustments presets cannot cover. Add small, commented changes and test mobile.

How to update branding

  1. Open Settings.Click Settings in the sidebar.
  2. Change one group at a time.Update palette and typography, save, then check the public site before changing logo or CSS.
  3. Save the form.Watch for success or validation messages.
  4. Review public pages.Open homepage, portfolio, artwork detail, About, Contact, and events on desktop and mobile.
  5. Check contrast and readability.Text must be readable and links/buttons must look clickable.

Content: what it is for

  • About page. Explain the work, materials, process, background, history, and current direction. Put the most important sentence first.
  • Contact page. Tell visitors what messages are welcome and what information to include.
  • Selected site images. Choose images that survive different crops and screen sizes.
  • Static page details. Keep addresses, phone numbers, external links, studio visit notes, and commission instructions current.

How to update About and Contact

  1. Open Content.Click Content in the sidebar.
  2. Edit About text.Write for a real visitor, not just a résumé parser.
  3. Edit Contact text.Include guidance for purchases, commissions, installation questions, press, exhibitions, or studio visits.
  4. Select or update site images.Preview how they render.
  5. Save and test.Open /about and /contact. Submit a test contact message if Contact changed.

Common mistakes

  • Logo distortion. Use a better source image and avoid CSS that forces both width and height.
  • Over-customized CSS. Tiny flourishes can become layout goblins on phones.
  • Unreadable colors. Prioritize contrast.
  • Outdated Contact details. Review these before every launch or announcement.