Your stats

Stats show how visitors interact with your site site. Use them to see whether announcements, domain changes, events, directory listings, or public content changes caused movement.

Open and read stats

  1. Open Stats.Click Stats in the sidebar.
  2. Select a useful date range.Match the question: launch day, last week, campaign, exhibition period, or all history.
  3. Review total traffic.Look for changes after announcements, launches, events, and emails.
  4. Review page engagement.Identify which pages and artwork records attract attention.
  5. Look for odd patterns.Unnatural spikes may be bots, crawlers, previews, or admin testing.

How to use stats for decisions

  • Portfolio order. If certain work gets attention, make related work easier to find.
  • Contact and sales. Compare traffic with messages, signups, cart activity, and orders.
  • Events. After adding an event, check whether related pages receive traffic.
  • Directory performance. If directory traffic exists, improve the listing summary and landing pages.

Why stats may look wrong

  • Bot filtering. Crawlers may be filtered or may still appear.
  • Admin testing. Repeated refreshes during editing create noise.
  • DNS/domain mismatch. Verify custom domains point to the correct tenant.
  • Date range. Empty stats often come from looking at the wrong period.
  • New site. A new site may simply not have traffic yet.

Stats QA checklist

  • Open the public site and confirm activity appears after the expected processing delay.
  • Check both platform subdomain and custom domain if both are used.
  • Compare traffic with messages, signups, carts, and sales.
  • Use audit log and routes when stats imply the wrong host or route.